Welcome Back To Jack’s Journal!

Hey y’all, it’s Jack here! Back at it again with a weekly update regarding everything pickleball…

Before We Dive In…

Now Let’s Get Into Things…

1. Life Update

While there was no pickle this weekend, life still remained busy. My best friend was proposing to his girlfriend, so you know I had to fly back to California to make the event.

2. The Art of Memorable Communication

Recently, I’ve been diving deep into the rabbit hole of human memory and I genuinely believe that y’all are going to love what I have been researching…

Just as background, here are two key facts:

1. According to one of the best book-selling websites Kindleprenuer, the average words per page of a book range from 233 to 280 words, depending on the genre.

2. According to pop culture data scientist Kaylin Pavlik, the average words per song is 332 words.

The Question: How come we recognize and sing (WORD FOR WORD) thousands of songs yet struggle to recall even one single page of a book?

Despite the similar word count, the answer lies in the power of rhythm and tonality. Songs, with their melodic patterns and rhythmic structures, engage multiple sensory channels in the brain. These elements create a rich and immersive experience that enhances memorability and is the reason why you find songs “catchy”. In contrast, books often lack such auditory stimulation, relying primarily on visual processing, which may not be as inherently memorable for many people.

When we listen to a song, we don’t just remember the music and lyrics—we also understand the emotions that are being conveyed. This is why, if you’ve ever listened to a public speaker, the more emotion and passion there is, the easier the topic is to remember.

How can this apply to pickleball and, more importantly, life in general?

Harnessing the power of rhythm and tonality can be a game-changer in delivering memorable presentations and forging connections with your audience. Just as in music, strategically pacing your delivery and infusing your speech with tonal nuances can transform dry information into a compelling narrative that resonates with your audience on a deeper level.

By incorporating variations in pitch, tempo, and emphasis into your speech, you can make your points more memorable and persuasive. Whether you're pitching a new idea, sharing insights, or building relationships, leveraging these auditory elements can elevate your communication skills and leave a lasting impression on your audience.

3. The Importance of Hooks

For those of you new to social media, a “hook” is one of the foundational building blocks of your video in the realm of content creation, as it serves as the initial attention grabber, enticing users to engage with the content further.

Here's why it's important:

1. Captures Attention: In the saturated landscape of social media, a unique hook is essential for stopping the scroll and grabbing users' attention amidst the sea of content.

   1. This is why you often see very controversial hooks perform the best, as they entice you to stay and hear the rest of the video.

   2. Increases Retention and Engagement: A strong hook prompts users to not only stay longer but also engage with your content.

      1. This leads to higher likes, comments, shares, and click-through rates.

   3. Encourages Virality: Hooks that are particularly attention-grabbing or emotionally resonant have the potential to go viral.

      1. Viral content spreads rapidly across social media platforms as users share it with their networks, leading to increased exposure and engagement for the creator.

Check out my viral video here to see an example of a great hook!

Well, I hope you guys got some value out of this, and I’m looking forward to keeping this alive!

See y’all next week,

-Jack Munro